When Customers Ask AI Who to Call - Be the Answer.
AI search engines are now recommending businesses directly. Most of your competitors aren't even aware this is happening. We build your presence so AI engines choose you.
Every week, millions of people ask ChatGPT, Google Gemini, and Perplexity questions like "who's the best HVAC company near me" or "which dentist in Dallas accepts new patients." These AI engines don't show ten blue links - they name one or two businesses and explain why. If your business isn't being recommended, your competitors are getting those customers.
AI search optimization - also called GEO (Generative Engine Optimization) - is fundamentally different from traditional SEO. AI engines synthesize information from across the web to build a model of which businesses are authoritative, trustworthy, and well-reviewed in a given category and location. We systematically build that signal for your business: entity authority, structured data, brand mentions, and the kind of content that AI systems recognize as credible expertise.
Everything You Get
AI Visibility Audit
We test your current visibility across ChatGPT, Google Gemini, Perplexity, and Apple Intelligence for your highest-value service + location queries. Most businesses are shocked by what they find.
Entity Building
AI knowledge graphs work on entities - businesses, people, and their relationships. We establish your business as a named, verified entity with consistent attributes across the web.
Structured Data Implementation
Schema markup is the language AI engines read. We implement LocalBusiness, Service, FAQ, and Review schema across your web presence to make your information machine-readable and AI-citable.
Question-Answer Content Strategy
AI engines are trained to answer questions. We build content that directly answers the questions your customers ask - formatted in ways that AI systems extract and quote as authoritative answers.
Brand Mention Monitoring
AI engines weight brand mentions across trusted domains. We track where your business is being cited (or not) in AI responses and work to build the authoritative mention profile that gets you recommended.
AI Search Position Reporting
We track your AI search visibility monthly across the major platforms and categories, showing you where you're being recommended and where you're still invisible.
How AI Search Works
We run your business through 50+ AI search queries across ChatGPT, Gemini, and Perplexity - testing your most valuable service and location combinations. This shows us exactly what AI engines currently know (and don't know) about your business.
We establish your business as a verified, consistent entity across Wikidata, Google's Knowledge Graph, and the major data providers that feed AI language models. This is the foundation everything else builds on.
We implement comprehensive structured data across your website: LocalBusiness, Service, FAQ, Review, and BreadcrumbList schema. This makes your information machine-readable and citable by AI search engines.
We produce content specifically formatted to be extracted and cited by AI engines: direct Q&A sections, comparison tables, definitive statements of expertise, and locally-specific information that AI systems recognize as authoritative.
AI search is evolving rapidly. We track your visibility monthly, test new query patterns, and adapt your content strategy as AI engines update their recommendation logic. Being early to this channel means being ahead of your competitors.
AI Search Optimization FAQ
AI language models are trained on vast amounts of web content and then fine-tuned to be helpful assistants. When asked about local businesses, they synthesize information from websites, review platforms, local directories, news mentions, and social media to identify businesses that appear authoritative, well-reviewed, and geographically relevant. Businesses that appear consistently across multiple trusted sources, have detailed and accurate online information, and are frequently cited in the context of their service category are more likely to be recommended. This is why entity building and structured data are foundational to AI search visibility.
Significantly different in both approach and target. Traditional SEO focuses on ranking in Google's blue-link search results by building backlinks, optimizing page content, and improving technical website factors. AI search optimization (also called GEO - Generative Engine Optimization) focuses on influencing what AI language models know and believe about your business. Key differences: AI search values entity authority over link authority, rewards directly answerable content over keyword-optimized pages, and is influenced by your presence across many platforms rather than just your website's technical performance.
You can test manually: open ChatGPT or Google Gemini and ask "who is the best [your service] in [your city]" or "what [your service] company should I call in [your neighborhood]." Try 5–10 variations. If your business name doesn't come up, you have a visibility gap. The challenge is that AI responses vary by session and platform - which is why we run systematic testing across dozens of queries and track results over time rather than relying on a single test.
Currently, the highest-priority platforms for local business AI search are: Google Gemini (because it's integrated into Google Search and Maps), ChatGPT with Browse (which queries the live web), Perplexity (which cites sources and is growing rapidly), and Apple Intelligence (which will increasingly surface local recommendations on iOS). The SEO foundations that help you appear in one AI engine generally help across all of them, so we focus on building durable authority rather than platform-specific tricks.
AI search optimization works on a longer timeline than paid advertising, but faster than traditional SEO in some respects. You'll typically see measurable improvement in AI visibility within 3–6 months. The initial technical work - schema markup, entity setup, content creation - can start showing impact within 60 days. The compounding effect of brand mentions and content authority builds over 6–12 months. We track your AI visibility monthly so you can see the concrete progress.